Understanding The Consumer by Bernard Dubois
Aimed at Management students as well as managers of private and public companies, non-profit organisations and consumer associations.At a time when consumers are often described as more demanding, less loyal and more difficult to analyse and predict , Understanding the Consumer presents the essentials of consumer behaviour as well as the associated managerial and public policy implications.| SKU | Unavailable |
| ISBN 13 | 9780136163688 |
| ISBN 10 | 0136163688 |
| Title | Understanding The Consumer |
| Author | Bernard Dubois |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 2000-09-11 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |