
Understanding Your Users by Kathy Baxter
A how-to guide on usability in the real world. It focuses on the 'user requirements gathering' stage of product development and provides a variety of techniques. It covers various significant requirements gathering methods and includes worksheet and template appendices. It also includes a case study for each method from industry leaders.
“I wish I’d had this book ten years ago; it would have saved me an awful lot of timeIt’s the kind of eminently practical guide that I really appreciate, and the case studies are excellent. I highly recommend it! --Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability “Courage and Baxter propel the reader to the beating heart of user-centered design with this comprehensive and practical compendium of process, methodology and cutting-edge thinking. The techniques they explain so clearly in this detailed and thorough book provide the power to expose the common myth, opinion, and misunderstanding and reveal the authentic nature of the true engine of wealth in the information age: Your users; the people who use your digital systems. --Alan Cooper, Founder & Chairman of the Board, Cooper “Here’s a book that could easily become your best friend, whether you’re just starting out or are a seasoned professional.Courage and Baxter cover it all, from hard science to ethics to the finest practical details. You’ll find a wealth of case studies and instantly accessible answers to sudden questions—“My test subject just refused to be video taped. What do I do?--along with many valuable techniques that will be new even to seasoned interaction designers and usability professionals, techniques that I began applying immediately in my own work. --Bruce “Tog Tognazzini, Principal, Nielsen/Norman Group “Effectively gathering and applying user requirements is one of the most critical areas of focus in today’s companies. This invaluable resource provides comprehensive and practical guidance on a variety of methods – including strategies, tactics, tips, and templates--enabling readers to more efficiently apply techniques in their own organizations. --Janice Rohn, Vice President, User Experience, World Savings Bank “Modestly presented as a ‘how to’ book, this work is much more. It helps to consolidate the new field of interaction design by focusing on a common sense approach to user research. This is an immensely practical book with enduring value for the interaction designer and the usability professional. With detailed discussions of seven key methods of study, clear examples, well-chosen supporting case studies, and an assessment of the proper use of each method, Courage and Baxter have provided an intelligent pathway for those new to the field and a reference work for experienced professionals. The added benefit--in effect, illustrating the very philosophy of user-centered design that they advance--is the way the authors have placed usability study in a wider context of what comes before and after one studies users. This is a thoroughly accessible and usable book. It may well become a classic of the field. --Richard Buchanan, Ph.D., Professor, Carnegie Mellon University and President, Design Research Society “In Understanding Users, Catherine and Kathy give usability practitioners a thorough and practical handbook for conducting user research. They provide details necessary for planning, preparing, conducting, analyzing, and presenting the research for a variety of techniques. Their insights and advice on what to do when something unexpected occurs will be particularly invaluable for those just starting out their careers in user research or those interested in trying out an unfamiliar user research technique. Peppered with checklists, case studies, and practical advice offered in this book, you will immediately increase your ability to conduct user research that yields quality and reliable results. --Pawan Vora, Principal, Inov Information Designs “A beautifully color-coded and thoroughly applied book. --Ann Light, Editor, UsabilityNews.com “Understanding Your Users enables you to reap form the authors’ years of real-world experience as usability experts. Whether you are new to usability or are an experienced usability professional, you will find immense benefits from the book. --Mary C. Corder, Technical Communication, November 2005 "While the authors come from high tech companies-Oracle and eBay--their understanding of user research and interaction design clearly extends beyound software and human-computer interaction (HCI). This is not a book about software development or computer and internet applications. The methods presented in the book are relevant to all areas of Interaction design, including such areas as service design and the design of complex information systems in any medium. Graphic designers and industrial designers will also find this a valuable book." --Richard Buchanan, Design Issues, January 2007
Kathy Baxter is a Principal User Researcher at Salesforce. Her research focus has spanned web search, privacy, advertising, enterprise applications, mobile, and more. Previously, Kathy managed the UX Infrastructure team, which supports research globally across Google including research ethics, participant recruitment, research labs, and the development of research tools. Prior to Google, she worked as a Senior Researcher at eBay and Oracle. She received her Bachelors of Science in Applied Psychology and Masters of Science in Engineering Psychology from the Georgia Institute of Technology. Catherine Courage is SVP Customer Experience at Docusign. Her team is focused on driving design thought leadership and execution throughout the company in order to deliver a seamless experience across all products and services. Prior to joining Citrix, Catherine was the Director of User Experience at salesforce.com. She also worked at Oracle as a Principal Usability Engineer and manager of the Customer Design Partners Program. In 2011, she was selected by the Silicon Valley Business Journal as one of Silicon Valley’s "40 Under 40" young tech leaders. She holds a Masters of Applied Sciences specializing in Human Factors from the University of Toronto.
| SKU | Unavailable |
| ISBN 13 | 9781558609358 |
| ISBN 10 | 1558609350 |
| Title | Understanding Your Users |
| Author | Kathy Baxter |
| Series | Interactive Technologies |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Elsevier Science & Technology |
| Year published | 2005-01-19 |
| Number of pages | 704 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |