Universal Principles of Branding by Mark Kingsley

Universal Principles of Branding by Mark Kingsley

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.

SKU	Unavailable
ISBN 13	9780760378205
ISBN 10	0760378207
Title	Universal Principles of Branding
Author	Mark Kingsley
Series	Rockport Universal
Condition	Unavailable
Binding Type	Hardback
Publisher	Quarto Publishing Group USA Inc
Year published	2023-11-09
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.