Unleashing the Innovators by Jim Stengel

Unleashing the Innovators by Jim Stengel

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves- by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures.

At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them.

Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative.
Filled with indepth stories from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

As Global Marketing Officer from 2001 to 2008, Jim Stengel led the effort to leverage higher ideals in brands throughout Procter & Gamble. Since 2008 he has been CEO of The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying his ideals-driven framework to drive business growth. He is also an adjunct professor at the UCLA Anderson School of Management, and serves on the boards of directors of Motorola Mobility and AOL Jim has published in Harvard Business Review and was recently named to Fortune magazine's First Executive Dream Team. Jim and his wife Kathleen live in Cincinnati, Ohio and Coronado, California.

SKU	Unavailable
ISBN 13	9780451497239
ISBN 10	0451497236
Title	Unleashing the Innovators
Author	Tom Post
Condition	Unavailable
Binding Type	Hardback
Publisher	Random House USA Inc
Year published	2017-09-05
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.