Unlocking the Business Environment by John Brinkman

Unlocking the Business Environment by John Brinkman

The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two. It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

John Brinkman is Vice Dean of Hope Business School, Liverpool Hope University, UK, and the author of several journal articles. Ilva Navarro Bateman and Donna Harper are Lecturers at Hope Business School, Liverpool Hope University, UK. Caroline Hodgson works in the Business School at the University of Lincoln, currently working with SMEs in the Lincolnshire area.

SKU	Unavailable
ISBN 13	9780340942079
ISBN 10	034094207X
Title	Unlocking the Business Environment
Author	John Brinkman
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2010-04-30
Number of pages	384
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.