UnMarketing by Scott Stratten
Proven, actionable advice on how to authentically and easily market your business from one of today's leading experts in viral and social marketing. For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads).
Scott Stratten is the President of Un-Marketing.com and is an expert in the types of viral, social, and authentic marketing which he calls "Un-Marketing." His clients' viral marketing videos have been viewed over sixty million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing-and just plain old good conversation. Visit un-marketing.com
| SKU | Unavailable |
| ISBN 13 | 9780470617878 |
| ISBN 10 | 047061787X |
| Title | UnMarketing |
| Author | Scott Stratten |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2010-09-24 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |