The Unpublished David Ogilvy by David Ogilvy
The private life of one of one of the original 'Mad Men'.
Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business * Evening Standard *
Ogilvy is the creative force of modern advertising * New York Times *
Small wonder that his staff treasured his sayings and could turn up memos decades laterOf what other company chief could that be said? * Yorkshire Post *
The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. -- Marc Sidwell * City AM *
The king of advertising dispenses sound sense -- Robert McCrum * Observer *
Ogilvy is the creative force of modern advertising * New York Times *
Small wonder that his staff treasured his sayings and could turn up memos decades laterOf what other company chief could that be said? * Yorkshire Post *
The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. -- Marc Sidwell * City AM *
The king of advertising dispenses sound sense -- Robert McCrum * Observer *
David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths, working as a chef at the Majestic in Paris Ritz, an AGA salesman and a farmer. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.
| SKU | Unavailable |
| ISBN 13 | 9781781250877 |
| ISBN 10 | 1781250871 |
| Title | The Unpublished David Ogilvy |
| Author | David Ogilvy |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2012-12-06 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |