Up the Organization by Robert C Townsend
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management.-
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Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the “We Try Harder” advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.
| SKU | Unavailable |
| ISBN 13 | 9780787987756 |
| ISBN 10 | 0787987751 |
| Title | Up the Organization |
| Author | Robert C Townsend |
| Series | J-B Warren Bennis Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2007-06-01 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |