The Upside of the Downturn by Geoff Colvin
Geoff Colvin, one of world's most respected business journalists, says even the scariest recession has an upside. Written in Colvin's characteristic reader-friendly style, "The Upside of the Downturn" shows how anyone - from small business owner to global conglomerate CEO - can benefit from his ten solidly grounded strategies.
"Colvin has defined a new genre of management book: the bust-busterAs a manual for prospering beyond survival, this book will take some beating. Colvin's book is packed with sound advice. His overall message is simple: even as businesses prepare for difficult times they must keep an eye on the long term, trimming the fat but not the muscle and sometimes spending where it makes sense. " Financial Times Book Review "Flexibility and long-term thinking is the recurring theme. Colvin's book is an easy read and his points are all well peppered with examples and anecdotes." The Irish Times "In his standard brisk, clean and engaging style, Colvin argues that the recession has created a new world. He advises that we engage the outside world, manage for value, price with courage, understand all our risks, and don't forget to grow ourselves. Agreed." CEO Magazine "interesting and enlightening" Financial Director
Geoff Colvin is Fortune's senior editor-at-large and is also the author of Talent is Overrated and The Upside of the Downturn. He has served as moderator of the Fortune Global Forum, where he has interviewed Bill Gates, Jack Welch, Herb Kelleher, Peter Drucker and other business legends. Colvin graduated Harvard cum-laude with a B.A. in Economics, and received his MBA from New York University's Stern School.
| SKU | Unavailable |
| ISBN 13 | 9781857885286 |
| ISBN 10 | 1857885287 |
| Title | The Upside of the Downturn |
| Author | Geoff Colvin |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Murray Press |
| Year published | 2009-05-28 |
| Number of pages | 194 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |