User Engagement Research and Practice by Heather O'brien

User Engagement Research and Practice by Heather O'brien

This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science. The author begins with a definition of user engagement and an explanation of the theoretical background of the topic. The book then covers methodological approaches and examines some of the broader factors that influence user engagement. The author explains methods for measuring user engagement and evaluates the efficacy of each one. The book includes examples from recent research studies throughout, describing user engagement in different settings with a variety of digital information systems.

Lalmas, Mounia: - Mounia Lalmas is a Principal Research Scientist at Yahoo Labs London. Prior to this, she held a Microsoft Research/RAEng Research Chair at University of Glasgow. Before that, she was Professor of Information Retrieval at Queen Mary, University of London. From 2002 until 2007, she co-led the Evaluation Initiative for XML Retrieval (INEX), a large-scale project with over 80 participating organizations worldwide, which was responsible for defining the nature of XML retrieval, and how it should be evaluated. Her research is concerned with developing innovative models and metrics of user engagement, through the study of user behavior, web analytics, the analysis of users' emotion and attention, and mouse and gaze movement. She is studying user engagement in areas such as advertising, digital media, social media, and search, and across devices (desktop, tablet and mobile). She also pursues research in social media and search.

SKU	Unavailable
ISBN 13	9783031809156
ISBN 10	3031809157
Title	User Engagement Research and Practice
Author	Heather O'brien
Series	Synthesis Lectures On Information Concepts Retrieval And Services
Condition	Unavailable
Binding Type	Hardback
Publisher	Springer International Publishing AG
Year published	2025-03-16
Number of pages	100
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.