Value Network by Louis De Rose

Value Network by Louis De Rose

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Summary

Establishes a working definition of value and explains how to create and deliver it through integrating five key processes: marketing, engineering, acquisition, manufacturing and customer service. The author uses many examples from actual companies.

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Value Network by Louis De Rose

It doesn't matter how effeciently a company is run, if it doesn't deliver services or goods that have tangible value to customers. This book establishes a working definition of value, and explains how to create and deliver it through integrating five key processes - marketing, engineering, acquisition, manufacturing and customer service. Using many examples from actual companies, the book shows readers how to: determine what value is to any given customer; plan, organize, integrate, measure and improve the five critical value-contributing processes; use cross-functional teams as links in the network; improve information exchange as links by utilizing technology; and reorient activities in terms of value and watch profits grow. Louis De Rose is the author of Value Selling.
SKU Unavailable
ISBN 13 9780814451090
ISBN 10 0814451098
Title Value Network
Author Louis De Rose
Condition Unavailable
Binding Type Hardback
Publisher Amacom
Year published 1994-04-15
Number of pages 208
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable