Varig: Star of Brazil by Barry Lloyd
Founded in 1927 by German immigrant Otto Ernst Meyer, Varig was one of Brazil's earliest airlines. Serving a domestic network that covered an area roughly the size of the US, and an international network that traveled to four continents, Varig was a leader in the Brazilian travel industry. Its Air Bridge service linking Rio de Janeiro and São Paulo helped connect the country and made travel for its citizens easier. Varig's onboard service levels were second to none, with caviar and prime steak served in first class. Even the all-economy Air Bridge services provided food and drink for passengers. However, this prosperity was not to last. As a result of government regulations, inflation and currency fluctuations, international events beyond its control and, to some degree, its refusal to adapt to market conditions, Varig was finally declared bankrupt in 2006. Illustrated with over 120 images, this book details Varig's extremely modest beginnings in a small corner of Brazil, its journey to become one of the world's major carriers and its ultimate demise, providing a holistic view of this once-great airline.
Barry began his working life in aviation at Cambrian Airways at Liverpool Airport, before moving on to Pakistan International Airlines in Manchester. After some years out of the aviation industry, he returned to aviation, working for BIA/Air UK at Blackpool and Gatwick airports. Following this, he joined British Aerospace at Manchester, where he was sales manager for Latin America and the Caribbean. Later, he transferred to BAe's Corporate Jets division, where, amongst other things, he led the team that achieved the certification of the BAe 125 in Russia. Since then, he has worked in the operations department of handling agents at Manchester, East Midlands and Luton airports.
| SKU | Unavailable |
| ISBN 13 | 9781802822502 |
| ISBN 10 | 180282250X |
| Title | Varig: Star of Brazil |
| Author | Barry Lloyd |
| Series | Airlines Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Key Publishing Ltd |
| Year published | 2023-01-13 |
| Number of pages | 96 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |