A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing by Jim Blythe

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing by Jim Blythe

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

′If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this the book for you′ -

Emeritus Professor Michael J Baker

Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.   Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.   His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...

SKU	Unavailable
ISBN 13	9781412930888
ISBN 10	141293088X
Title	A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Author	Jim Blythe
Series	Very Short Fairly Interesting And Cheap Bks
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2006-10-18
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.