The Victory Lab by Sasha Issenberg

The Victory Lab by Sasha Issenberg

The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign-now updated with a new postscript.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques-which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods-and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.

Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

The Victory Lab: The Hidden Science of Winning Campaigns (2012) and The Sushi Economy: Globalization and the Creation of a Modern Delicacy (2007) are both written by Sasha Issenberg. He is the Washington correspondent for Monocle and a Bloomberg Politics contributor. As a national political correspondent for The Boston Globe in 2008, he covered the election, and as a columnist for Slate in 2012, he covered the election. He's also contributed to The New Republic, The New York Times Magazine, and George. He lives in Los Angeles and works as a resident scholar at UCLA's Department of Political Science.

SKU	Unavailable
ISBN 13	9780307954800
ISBN 10	0307954803
Title	The Victory Lab
Author	Sasha Issenberg
Condition	Unavailable
Binding Type	Paperback
Publisher	Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Year published	2013-09-17
Number of pages	416
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.