Videogame Marketing and PR by Scott Steinberg

Videogame Marketing and PR by Scott Steinberg

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips. LEARN TO: TOP THE CHARTS MAKE HEADLINES IMPROVE REVIEW SCORES INSPIRE MILIONS OF FANS ENHANCE JOB PERFORMANCE INCLUDES: IN-DEPTH HOW-TO'S EXPERT ADVICE HANDS-ON FEDBACK PROVEN TIPS CEO-LEVEL INSIGHT

Scott Steinberg is among today's leading business strategists and strategic innovation consultants, as seen in 600+ outlets from CNN to Time and The Wall St. Journal. The CEO of management consulting and market research firm TechSavvy Global, he helps clients create value and cultivate competitive advantage on the back of emerging trends. A top-rated keynote speaker, popular author and futurist, he provides presentations and training workshops at events, meetings and conferences.

Among today's most-quoted industry experts, as seen by over one billion people worldwide, Scott's 10+ year track record for accurately predicting business and consumer trends has made him a fixture in mainstream media. He has been a featured guest or contributor to programs on ABC, CBS, NBC, CNN, ESPN, and MTV, and columnist on change and innovation for Fast Company, Rolling Stone and The Huffington Post.

SKU	Unavailable
ISBN 13	9780595433711
ISBN 10	0595433715
Title	Videogame Marketing and PR
Author	Scott Steinberg
Condition	Unavailable
Binding Type	Paperback
Publisher	iUniverse
Year published	2007-06-11
Number of pages	220
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.