A View from Beneath the Dancing Elephant by David Kassin Fried

A View from Beneath the Dancing Elephant by David Kassin Fried

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A View from Beneath the Dancing Elephant by David Kassin Fried

Many IBMers see Louis V. Gerstner as the savior of their company-indeed, Gerstner sees himself that way. Who Says Elephants Can't Dance? expresses this perspective quite well. What Gerstner never realized is that much of his success came from accidentally tapping into an eighty-year-old culture that he never understood. IBM's founders, the Watsons, created this culture in the 1910s, and then codified it in the 1950s with the creation of three Basic Beliefs: Respect, Service and Excellence. But today's IBM has lost its culture, its constitution and its way. Surely a century-old corporation is more than its founding words; but great leaders do not seek to abolish a people's constitution, rather they seek a return to its original intent. This book captures how that change occurred-a view from beneath the dancing elephant.
SKU Unavailable
ISBN 13 9780983373469
ISBN 10 0983373469
Title A View from Beneath the Dancing Elephant
Author David Kassin Fried
Condition Unavailable
Binding Type Paperback
Publisher Mbi Concepts Corporation
Year published 2014-06-02
Number of pages 188
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable