Virtually Free Marketing by Philip R Holden

Virtually Free Marketing by Philip R Holden

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Summary

The Internet allows businesses of all sizes to promote their products cheaply and effectively. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, before taking readers through the process step by step.

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Virtually Free Marketing by Philip R Holden

For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as: understanding marketing and the 'new' Web starting a blog creating your own website social networking tapping into free or inexpensive sources of help online Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.
Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.
SKU Unavailable
ISBN 13 9781408100721
ISBN 10 140810072X
Title Virtually Free Marketing
Author Philip R Holden
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2008-11-18
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.