Visual Research by Ian Noble
Visual Research explores both quantitative and qualitative research methods in visual communication. The latest title in the AVA Academia imprint, this book addresses the need for an extensive discussion of problem-solving processes in the graphic design field. Fully illustrated with reference to real-life case studies it eschews standard analyses of 'end product' artefacts to discuss the relatively unexplored process of design analysis. Examining areas such as audience, communication theory, semiotics and semantics this book is aimed at all creative professionals wishing to explore research methods within visual media design.
"I found the book relevant and helpful.. Tha layout is good, I particularly like the definitions/explanations available on the bottom of the page." Debra Heffernan, Intercollege Larnaca, Cyprus.
Ian Noble is currently director of research and postgraduate programmes within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He is currently undertaking a PhD on the second-generation of UK punk and graphic design.
| SKU | Unavailable |
| ISBN 13 | 9782884790499 |
| ISBN 10 | 2884790497 |
| Title | Visual Research |
| Author | Ian Noble |
| Series | Required Reading Range |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2005-01-31 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |