The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader
Summary
The feel-good place to buy books
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader by W Chan Kim
The iconic Harvard Business Review articles behind the bestselling book Blue Ocean Strategy
PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY: "Blue Ocean Strategy is the most successful book on business master-planning in recent years" -- The Economist * A bestseller across 5 continents * More than 3.6 million copies sold worldwide * Now in 44 languages * A Wall Street Journal, BusinessWeek, and Fast Company bestseller * Thinkers50 Strategy Award for Best Business Book of the decade * Inducted into the Fast Company Leadership Hall of Fame * Winner of the Carl S. Sloane Award for Excellence in Management Consulting
W. Chan Kim and Renee Mauborgne are professors at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Kim and Mauborgne are ranked in the top 3 management gurus in the world on the Thinkers50 list and have received numerous awards around the globe. They are Fellows of the World Economic Forum. For more on these authors and their work, see blueoceanstrategy.com.
| SKU | Unavailable |
| ISBN 13 | 9781633692749 |
| ISBN 10 | 1633692744 |
| Title | The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader |
| Author | W Chan Kim |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Harvard Business Review Press |
| Year published | 2017-02-14 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |