Waiting for Your Cat to Bark by Bryan Eisenbert
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, this book examines how media undermines the effectiveness of mass marketing models. It shows how this paradigm shift creates an unprecedented opportunity for businesses to redefine how they communicate with customers.
Both Bryan and Jeffrey are inventors of Persuasion Architecture and cofounders of Future Now, a consulting firm focused on helping clients persuade and convert their Web site's traffic into leads, customers, and sales. Lisa is a partner and Director of Content for Future Now.
| SKU | Unavailable |
| ISBN 13 | 9780785218975 |
| ISBN 10 | 0785218971 |
| Title | Waiting for Your Cat to Bark |
| Author | Bryan Eisenbert |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Focus |
| Year published | 2006-06-11 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |