Wally Olins. Brand New. by Wally Olins
Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
'Wally Olins always asks the right questions and often gives the best and most thoughtful answersHis writing style is both sagacious and witty, which makes the journey through the book a pleasant passage indeed … a must read for those of us who want to know where we’re heading' - John Diefenbach, Chairman of MBLM
'Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive' - The Economist
'Brilliant and brand new thinking from the original master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel' - Damien Whitmore, Victoria and Albert Museum
'A thrilling analysis of how branding and globalisation have shaped one another … essential reading' - Creative Bloq
'Mr Olins is well placed to coach companies and to scold them. His voice is that of a humanist, not a corporate functionary, which makes it persuasive' - The Economist
'Brilliant and brand new thinking from the original master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel' - Damien Whitmore, Victoria and Albert Museum
'A thrilling analysis of how branding and globalisation have shaped one another … essential reading' - Creative Bloq
Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
| SKU | Unavailable |
| ISBN 13 | 9780500291399 |
| ISBN 10 | 050029139X |
| Title | Wally Olins. Brand New. |
| Author | Wally Olins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2014-04-07 |
| Number of pages | 200 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |