Wally Olins: The Brand Handbook
Summary
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Wally Olins: The Brand Handbook by Wally Olins
Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
'Provides insights that books many times its length fail to provide' - Professional Manager
'Anyone wanting to create a brand of their own business should spend time with this book' - Print Business
'A genuinely compelling history of branding' - Sunday Times
'Anyone wanting to create a brand of their own business should spend time with this book' - Print Business
'A genuinely compelling history of branding' - Sunday Times
Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.
| SKU | Unavailable |
| ISBN 13 | 9780500514085 |
| ISBN 10 | 0500514089 |
| Title | Wally Olins: The Brand Handbook |
| Author | Wally Olins |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2008-06-02 |
| Number of pages | 112 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |