The Ways to New by Jean-Marie Dru
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth.About the Author
JEAN-MARIE DRU is Chairman of the TBWA Agency Network, a top 10 ranked global advertising network, and the inventor of TBWA’s landmark 1992 DISRUPTION® method for developing business-changing ideas.
He has authored four books on advertising and marketing including Disruption and Beyond Disruption, both published by Wiley.
Jean-Marie Dru is also Chairman of the French Academy of Medicine Foundation and Chairman of Unicef France.
| SKU | Unavailable |
| ISBN 13 | 9781119167976 |
| ISBN 10 | 1119167973 |
| Title | The Ways to New |
| Author | Jean-Marie Dru |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2016-01-05 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |