We, Me, Them and it by John Simmons
In this insightful work, leading corporate identity expert John Simmons demonstrates the power of words to move people - from employees to customers, to suppliers and the media. He examines ideas and examples of the use of language within the overall management of a company's identity.
John Sorrell, Chairman, UK Design Council 1995-2000 When I first met John Simmons eighteen years ago I realised that he had a special gift in the way that he used wordsI gradually discovered that he also had a rare ability to share his talent. John shows that the power of words can give you and your company new clarity, a special style and greater differentiation in an increasingly competitive world. Michael Wolff, Identity Guru John Simmons will inspire you to think again about words, to appreciate them with a sharp consciousness of their power and to use them as the most effective and accurate tools that exist in our universe. David Norgrove, Director, Marks & Spencer I read it with growing delight, for its clarity, good sense and John's obvious pleasure in language. FHM (South Africa), October, 2001 This book is sure to prove inspiring to all businessmen.
John Simmons is a director of Interbrand Newell and Sorrell, one of the world's leading brand and corporate indentity consultants. He works with many larg companies - most recently Marks & Spencers, Waterstones, Royal Mail and Cable & Wireless.
| SKU | Unavailable |
| ISBN 13 | 9781587990458 |
| ISBN 10 | 1587990458 |
| Title | We, Me, Them and it |
| Author | John Simmons |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2000-11-02 |
| Number of pages | 255 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |