Weird Ideas That Work by Robert I Sutton

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Summary

Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.

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Weird Ideas That Work by Robert I Sutton

Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.
SKU Unavailable
ISBN 13 9780743212120
ISBN 10 0743212126
Title Weird Ideas That Work
Author Robert I Sutton
Condition Unavailable
Binding Type Hardback
Publisher Simon & Schuster
Year published 2001-11-13
Number of pages 232
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.