What Americans Really Want...really by Frank Luntz

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What Americans Really Want...really by Frank Luntz

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What Americans Really Want...really by Frank Luntz

With dozens of national surveys, hundreds of Instant Response' dial focus groups, thousands of hours of face to face interviews with over 25,000 people and telephone polls with over one million Americans, Luntz has had an unprecedented perch above the bedrooms, the living rooms, the boardrooms, the conference rooms, the operating rooms and the classrooms of America. From kissing booths to voting booths, he has watched and assessed the US's habits, interests, hopes and fears.'

Frank Luntz is one of the most well-known communicators in the United States today. With corporate and public relations clients in the United States and internationally, he has developed, supervised, and conducted over a thousand surveys and focus groups. Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds have all hired him to create campaigns. Dr. Luntz, who is currently the host of MSNBC's America's Voices, is the first person media outlets come to when they want to understand American voters. During the 2002 election cycle, he received an Emmy for his frequent parts on MSNBC/CNBC. He resides in Alexandria, Virginia.

SKU Unavailable
ISBN 13 9781401322816
ISBN 10 1401322816
Title What Americans Really Want...really
Author Frank Luntz
Condition Unavailable
Binding Type Hardback
Publisher Hyperion
Year published 2009-09-15
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable