What is Branding? by Matthew Healey
Explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, this work explains what makes them work, why they matter, and what can be learnt from them.
Matthew Healey is a freelance brand consultant and graphic designer. He has worked on several successful branding and design projects in Eastern Europe and now lives in New York, USA.
| SKU | Unavailable |
| ISBN 13 | 9782940361458 |
| ISBN 10 | 2940361452 |
| Title | What is Branding? |
| Author | Matthew Healey |
| Series | Essential Design Handbooks S |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Rotovision |
| Year published | 2008-01-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |