What is Strategy and Does it Matter?
What is Strategy and Does it Matter?
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Summary
Study of corporate strategy. In this text, the author identifies four basic "theories of action" in strategy - the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.
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What is Strategy and Does it Matter? by Richard Whittington
In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.Richard Whittington, Professor of Strategic Management, University of Oxford Richard Whittington is Professor of Strategic Management at the Said Business School and New College, University of Oxford. He has authored, co-authored or contributed to ten books, including the best-selling textbook Exploring Strategy (12th edition, Pearson, 2019) and the Cambridge Handbook of
Open Strategy (2019). He is an associate editor of the Strategic Management Journal and has co-edited six special issues in leading journals. He was previously a board member of the Strategic Management Society and past Chair of the Strategizing Activities and Practices interest group at the Academy
of Management. His current research focuses on strategy-as-practice and 'open strategy'.
| SKU | Unavailable |
| ISBN 13 | 9780415059428 |
| ISBN 10 | 0415059429 |
| Title | What is Strategy and Does it Matter? |
| Author | Richard Whittington |
| Series | Routledge Series In Analytical Management |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1993-05-31 |
| Number of pages | 144 |
| Prizes | Winner of Management Consultancies Association Book Award 1993, Winner of MCA Book Prize 1993 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |