What is Strategy - and Does it Matter?
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What is Strategy - and Does it Matter? by Richard Whittington
In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.| SKU | Unavailable |
| ISBN 13 | 9781861522238 |
| ISBN 10 | 1861522231 |
| Title | What is Strategy - and Does it Matter? |
| Author | Richard Whittington |
| Series | Business Press Ser |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1993-04-29 |
| Number of pages | 171 |
| Prizes | Winner of MCA Book Prize 1993 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |