What Price the Moral High Ground? by Robert H Frank
Financial disasters - and stories of the greedy bankers who precipitated them - seem to underscore the idea that self-interest will always trump concerns for the greater good. But is it valid? This title challenges the notion that doing well is accomplished only at the expense of doing good.
"This book is short, accessible and thought-provoking.. Frank draws heavily from game theory and evolutionary biology to explain why do-gooders work for less and firms that don't squeeze suppliers and cheat customers profit over the long run."--Washington Post "Moral behavior is not irrational ... Frank insists. The challenge is to define self-interest in a manner capacious enough to accommodate the real motives for people's choices. Frank does this with a mixture of Darwinian science, psychology, and flexible common sense."--Laura Secor, Boston Globe "What Price the Moral High Ground? Is wide-ranging and well-written."--John J. DiIulio, Jr., The Weekly Standard "[Frank's] vision is one that allows people to strive to meet their chosen goals and promotes the common good in an ordered cosmos--which is exactly where many of us want to live."--Merrill Matthews, Business Economics
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and professor of economics at Cornell University, as well as an economics columnist for the "New York Times". His books include "The Winner-Take-All Society" (with Philip Cook), "What Price the Moral High Ground?, The Economic Naturalist," and "Principles of Economics" (with Ben Bernanke).
| SKU | Unavailable |
| ISBN 13 | 9780691146942 |
| ISBN 10 | 0691146942 |
| Title | What Price the Moral High Ground? |
| Author | Robert H Frank |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Princeton University Press |
| Year published | 2010-04-04 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |