What's the Big Idea by Thomas H Davenport
Offers tools and frameworks for assessing the merits of the top business gurus, scanning and tracking emerging ideas in the marketplace, and distinguishing promising ideas from rhetoric. This book also covers refining ideas to suit organization's particular needs, packaging and selling the idea internally, and ensuring successful implementation.
Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business. Laurence Prusak is the Director of IBM's Institute for Knowledge Management. Jim Wilson is an associate of the Institute for Strategic Change.
| SKU | Unavailable |
| ISBN 13 | 9781578519316 |
| ISBN 10 | 1578519314 |
| Title | What's the Big Idea |
| Author | Thomas H Davenport |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2003-05-01 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |