What The Customer Wants You To Know by Ram Charan

What The Customer Wants You To Know by Ram Charan

An eye-opening book from bestselling business author Ram Charan, which shows readers that sales is everyone's business - not just the sales department's. Charan turns the sales process on its head - asking readers to stop thinking about sales as a war about price and to start focusing on solving your customers' problems. This powerful book teaches readers how to help their customers in a variety of ways, driving growth revenue whilst making price less of an issue.

Ram Charan is a sought-after advisor to CEOs and top executives at GE, Ford, DuPont, EDS, Universal Studios, and Verizon, among others. He is the coauthor of Every Business Is a Growth Business and E-Board Strategy, as well as the author of Boards That Work. Dr. Charan holds a D.B.A. and an M.B.A. and has written numerous papers for Harvard Business Review and other publications, including the Fortune cover story Why CEOs Fail. He holds a master's degree in business administration from Harvard Business School and has taught at both Harvard and Northwestern. He was recently named a Fellow of the National Academy of Human Resources and awarded the best instructor award at Northwestern's Kellogg School.

SKU	Unavailable
ISBN 13	9781591841654
ISBN 10	1591841658
Title	What The Customer Wants You To Know
Author	Ram Charan
Condition	Unavailable
Binding Type	Hardback
Publisher	Penguin Putnam Inc
Year published	2008-01-24
Number of pages	156
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.