What They Don't Teach You At Harvard Business School
Summary
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What They Don't Teach You At Harvard Business School by Mark H Mccormack
The bestselling business classic by the sports management legend.
Mark McCormack is an entrepreneur extraordinaire * Daily Telegraph *
Mark McCormack's book is a revelation -- Robert AAnderson, Former Chairman Rockwell International
The undisputed king of sports marketing * BBC Sport *
The most powerful man in sport * Sports Illustrated *
He was a genius when it comes to sports marketing -- Tiger Woods
His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield
Mark McCormack's book is a revelation -- Robert AAnderson, Former Chairman Rockwell International
The undisputed king of sports marketing * BBC Sport *
The most powerful man in sport * Sports Illustrated *
He was a genius when it comes to sports marketing -- Tiger Woods
His legacy is international sport as we know it -- European PGA Tour chief Ken Schofield
Mark McCormack was named by Sports Illustrated as 'the most powerful man in sports'. A college golfer, he worked at a Cleveland law firm when he began representing a young unknown named Arnold Palmer. A host of sports celebrities in golf, tennis and other areas followed and today IMG represents a wide array of events and players ranging from the Nobel Foundation to Wimbledon, Rod Laver to Tim Henman and Arnold Palmer to Tiger Woods.
| SKU | Unavailable |
| ISBN 13 | 9781781253397 |
| ISBN 10 | 1781253390 |
| Title | What They Don't Teach You At Harvard Business School |
| Author | Mark H Mccormack |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Profile Books Ltd |
| Year published | 2014-07-31 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |