What Would Google Do?
What Would Google Do?
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Summary
What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age.
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What Would Google Do? by Jeff Jarvis
What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
By Jeff Jarvis
| SKU | Unavailable |
| ISBN 13 | 9780061709715 |
| ISBN 10 | 0061709719 |
| Title | What Would Google Do? |
| Author | Jeff Jarvis |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Publishers Inc |
| Year published | 2009-01-27 |
| Number of pages | 224 |
| Prizes | Commended for Axiom Business Book Awards (Business/Economics) 2010 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |