What You Need to Know About Marketing
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What You Need to Know About Marketing by Simon Middleton
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing
an informative guide to marketing that covers a range of issues(EN Magazine, August 2011). An excellent introduction to the key concepts of marketing The Market
Simon Middleton is the author of Build A Brand In 30 Days (Capstone 2010) and founder of specialist consultancy Brand Strategy Guru, Simon has advised some of the best known marketing-led organisations, including: Aviva, Barclays, British Airways, Merial and Pret A Manger.
He is Brand and Marketing Director of lifestyle nutrition company All About Weight and Chief Executive of visionary tourism business Norfolk Leisure.
Simon is a regular commentator in international media, and appears in Virgin 1's series Seaside's Last Resort as expert brand advisor to Duncan Bannatyne.
He is Brand Leadership Fellow at the University of Anglia's prestigious Norwich Business School.
| SKU | Unavailable |
| ISBN 13 | 9780857081506 |
| ISBN 10 | 0857081500 |
| Title | What You Need to Know About Marketing |
| Author | Simon Middleton |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2011-04-12 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |