Whatever You Think, Think the Opposite
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Whatever You Think, Think the Opposite by Paul Arden
The inspired follow-up to the international bestseller It's Not How Good You Are, It's How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.Paul Arden was an author and the Executive Creative Director of Saatchi & Saatchi, a well-known advertising business. He studied art at Beckenham Art College and worked for Ogilvy & Mather and Doyle Dane Bernach before joining Saatchi & Saatchi as an art director in 1979. He worked on important ads for British Airways, Toyota, Nivea, Fuji, and others throughout his 14 years at the agency. His three self-help books, It's Not How Good You Are, It's How Good You Want to Be, Whatever You Think, Think the Contrary, and God Described in a Taxi Ride, are all about business and personal development ideas. In 2008, he passed away.
| SKU | Unavailable |
| ISBN 13 | 9781591841210 |
| ISBN 10 | 1591841216 |
| Title | Whatever You Think, Think the Opposite |
| Author | Paul Arden |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Putnam Inc |
| Year published | 2006-03-10 |
| Number of pages | 144 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |