When Ads Work by John Philip Jones
With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent.| SKU | Unavailable |
| ISBN 13 | 9780029166628 |
| ISBN 10 | 0029166624 |
| Title | When Ads Work |
| Author | John Philip Jones |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 1995-04-15 |
| Number of pages | 250 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |