When Cultures Collide by Richard D Lewis

When Cultures Collide by Richard D Lewis

The premise of this work is that the successful managers of the 21st century will be the culturally sensitive ones. It also argues that competitive advantage can be gained from having strategies to deal with the cultural differences encountered in any international business setting. The author provides a guide to working and communicating across cultures, and discusses how language and culture affect the ways in which people think and respond. With advice ranging from differences in etiquette and body language to global negotiations and international marketing, this text provides direction for professionals from all areas of industry.

Richard D Lewis is chairman of Richard Lewis Communications, an international institute of crosscultural and language training with offices in over 30 countries. He founded the quarterly magazine Cross Culture in 1989 and he lectures across the world to 'blue chip' companies and government ministries. One of Britain's foremost linguists, he speaks 10 European and 2 Asiatic languages and spent 5 years in Japan where he was tutor to Empress Michiko and other members of the Japanese Imperial Family.

SKU	Unavailable
ISBN 13	9781857880878
ISBN 10	1857880870
Title	When Cultures Collide
Author	Richard D Lewis
Condition	Unavailable
Binding Type	Paperback
Publisher	John Murray Press
Year published	2000-02-01
Number of pages	468
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable