When Search Meets Web Usability by Shari Thurow

When Search Meets Web Usability by Shari Thurow

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Shari Thurow has been designing and optimizing sites for search engine

visibility since 1995 and has been a Web site usability professional since 2002.

Shari is a renowned speaker on this topic since 1999 and continues to lecture

on this topic worldwide. Shari's first book, Search Engine Visibility, was one of

the first books ever published about search engine optimization.

Nick Musica has over 10 years experience architecting, designing, writing, and

managing Web sites. He is the Founder and of Think Green Media and is a

guest lecturer in New York University's Graphic Communications

Management and Technology Master of Arts program on Web design, search

marketing and Web site usability.

SKU	Unavailable
ISBN 13	9780321605894
ISBN 10	0321605896
Title	When Search Meets Web Usability
Author	Shari Thurow
Series	Voices That Matter Ser
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education (US)
Year published	2009-04-02
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.