Where the Suckers Moon by Randall Rothenberg

Where the Suckers Moon by Randall Rothenberg

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. 

As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.

One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.

The Neoliberals: Shaping the New American Politics is written by RANDALL ROTHENBERG. Rothenberg was the Sunday magazine's science, politics, and cuisine editor at The New York Times until 1991. He formerly worked as a contributing editor at Esquire and contributed to a number of other major publications. He was a resident Fellow at Columbia University's Freedom Forum Media Studies Center throughout the preparation of this book. He and his wife live in New York City.

SKU	Unavailable
ISBN 13	9780679740421
ISBN 10	0679740422
Title	Where the Suckers Moon
Author	Randall Rothenberg
Condition	Unavailable
Binding Type	Paperback
Publisher	Random House USA Inc
Year published	1995-10-31
Number of pages	496
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.