The White Paper Marketing Handbook by Robert W Bly

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The White Paper Marketing Handbook by Robert W Bly

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Summary

Tells marketers across industry how to create white papers using a variety of media, all the while building marketing campaigns to create interest, generate leads, build relationships, and drive sales. Offering insight into the "Edu-Marketing" revolution, this book explains the dynamics of white paper marketing and why it works.

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The White Paper Marketing Handbook by Robert W Bly

Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK.

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SKU Unavailable
ISBN 13 9780324300826
ISBN 10 0324300824
Title The White Paper Marketing Handbook
Author Robert W Bly
Condition Unavailable
Binding Type Hardback
Publisher South-Western Educational Pub
Year published 2006-03-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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