White Papers For Dummies by Gordon Graham

White Papers For Dummies by Gordon Graham

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Summary

A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.

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White Papers For Dummies by Gordon Graham

A fast and easy way to write winning white papers! Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.

Gordon Graham — also known as That White Paper Guy — is an award-winning writer who has created more than 200 B2B white papers for clients from New York to Australia. Gordon has written white papers on everything from choosing enterprise software to designing virtual worlds for kids, and for everyone from tiny start-ups to Google.

SKU Unavailable
ISBN 13 9781118496923
ISBN 10 1118496922
Title White Papers For Dummies
Author Gordon Graham
Condition Unavailable
Binding Type Paperback
Publisher John Wiley & Sons Inc
Year published 2013-04-12
Number of pages 384
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.