Why Does The Pedlar Sing? by Paul Feldwick
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launch their own multi-million dollar brands.
Paul Feldwick worked in the celebrated London agency BMP for over thirty years, becoming Head of Planning and after the merger with DDB taking a global strategy and training role. Since leaving the agency, he continues to write and lecture on the ad business, publishing The Anatomy of Humbug in 2015.
| SKU | Unavailable |
| ISBN 13 | 9781800462526 |
| ISBN 10 | 1800462522 |
| Title | Why Does The Pedlar Sing? |
| Author | Paul Feldwick |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Troubador Publishing |
| Year published | 2021-02-28 |
| Number of pages | 264 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |