Why Flip a Coin? by H W Lewis

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Summary

An introduction to what is known as "decision science", an area of study that examines how people make decisions in all aspects of life. The main point of the book is "there are rational and irrational ways to make decisions - you have a better chance of doing it right with the rational ones".

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Why Flip a Coin? by H W Lewis

"It is rare to come across a book that can truly be called fascinating, but here is one."-New Scientist Why Flip a Coin? What's the best way to choose the right spouse? ...How can I increase my chances of winning the office football pool? ...By what process should I choose a candidate in the Senate race? ...Could I possibly make more money playing poker instead of the stock market? Using examples gleaned from everyday life, noted physicist H. W. Lewis explains what science has discovered about the rules that govern good-and not-so-good-decision making. Full of provocative insights into human psychology and behavior, Why Flip a Coin? will leave you laughing-even as you're learning. "Should you read this book or not? If you don't read it you will surely miss out on Lewis's flinty wit and sharp sense of irony. The choice is clear. You needn't even flip a coin."-The Sciences "Lighthearted but far from flippant."-Amazon.com (Science Editor's Recommended Book)
H. W. LEWIS, Professor Emeritus of Physics at the University of California, Santa Barbara, received the 1991 American Institute of Physics Science Writing Award for Technological Risk. He is a member of the Defense Science Board and the President's Nuclear Safety Oversight Committee.
SKU Unavailable
ISBN 13 9780471296454
ISBN 10 0471296457
Title Why Flip a Coin?
Author H W Lewis
Condition Unavailable
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year published 1998-08-27
Number of pages 206
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.