Why Fonts Matter by Sarah Hyndman
Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.
a fascinating insight into how type can influence our feelings, our senses, and even our taste * Professor Charles Spence, University of Oxford *
most books about fonts are written for designers – Sarah brings the power of fonts to everyone * Patrick Burgoyne, Editor of Creative Review *
Sarah Hyndman brings a frisky mix of art and science to her multisensory analysis of typography and communication * Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design Museum *
most books about fonts are written for designers – Sarah brings the power of fonts to everyone * Patrick Burgoyne, Editor of Creative Review *
Sarah Hyndman brings a frisky mix of art and science to her multisensory analysis of typography and communication * Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design Museum *
Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.
| SKU | Unavailable |
| ISBN 13 | 9780753557235 |
| ISBN 10 | 0753557231 |
| Title | Why Fonts Matter |
| Author | Sarah Hyndman |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Ebury Publishing |
| Year published | 2016-01-28 |
| Number of pages | 144 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |