The Why of the Buy by Richard Petrizzi
Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This title addresses how psychology, sociology, and culture influence the how, what, when, where, and why of the buy.
Patricia M. Rath, International Academy of Design and Technology, Chicago. Stefani Bay Illinois Institute of Art, Chicago. Richard Petrizzi Illinois Institute of Art, Chicago. Penny Gill Writer/Journalist.
| SKU | Unavailable |
| ISBN 13 | 9781563674563 |
| ISBN 10 | 1563674564 |
| Title | The Why of the Buy |
| Author | Richard Petrizzi |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2008-05-13 |
| Number of pages | 496 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |