Why People Buy by John Oshaughnessy
Marketing managers.John O'Shaughnessy is professor emeritus of business at Columbia University and is currently Senior Associate of the Judge Institute of Management Studies at Cambridge University. He has authored ten books on management and marketing. Nicholas O'Shaughnessy is Professor of Marketing at the Keele
University in the United Kingdom.
| SKU | Unavailable |
| ISBN 13 | 9780195040869 |
| ISBN 10 | 0195040864 |
| Title | Why People Buy |
| Author | John Oshaughnessy |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Oxford University Press Inc |
| Year published | 1987-06-04 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |