Why People Don't Buy Things by Harry Washburn
Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought processes potential buyers go through every time they consider making a purchase. This guide offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customers' buying path. By teaching salespeople how to recognize different buying profiles, this book offers strategies and tactics to break out of non-productive patterns, forge new relationships, and turn promising prospects into repeat customers.| SKU | Unavailable |
| ISBN 13 | 9780738201573 |
| ISBN 10 | 073820157X |
| Title | Why People Don't Buy Things |
| Author | Harry Washburn |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | INGRAM PUBLISHER SERVICES US |
| Year published | 2000-01-07 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |