Why We Buy by Paco Underhill
Marsilio Ficino of Florence (1433-99) was one of the most influential thinkers of the Renaissance. He put before society a new ideal of human nature, emphasising its divine potential. As teacher and guide to a remarkable circle of men, he made a vital contribution to changes that were taking place in European thought. For Ficino, the writings of Plato provided the key to the most important knowledge for mankind, knowledge of God and the soul. It was the absorption of this knowledge that proved so important to Ficino, to his circle, and to later writers and artists. As a young man, Ficino had been directed by Cosimo de' Medici towards the study of Plato in the original Greek. Later he formed a close connection with Cosimo's grandson, Lorenzo de' Medici, under whom Florence achieved its age of brilliance. Gathered round Ficino and Lorenzo were such men as Landino, Bembo, Poliziano and Pico della Mirandola. The ideas they discussed became central to the work of Spenser, Shakespeare, Donne, Botticelli, Michelangelo, Raphael, Durer, and many other writers and artists.
Underhill, Paco: - Paco Underhill is the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarkets, convenience store, food, beverage, and restaurant issues in fifty countries. He has written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. He lives in New York City.
| SKU | Unavailable |
| ISBN 13 | 9780684849140 |
| ISBN 10 | 0684849143 |
| Title | Why We Buy |
| Author | Paco Underhill |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster |
| Year published | 2000-06-02 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |