Wide Awake in the Windy City by Matt Golosinski
Traces the ascent of the Kellogg School of Management, detailing its influence on marketing and its evolution as a globally renowned general management force. This book contextualizes the school's strategic decisions and brings to life some of its catalysts - deans, professors, students, and business practitioners.
Matt Golosinski is the editorial director of the Kellogg School, managing a variety of communications initiatives, such as Kellogg World, the school's 50,000-circulation alumni journal. Richard P. Honack is the assistant dean and chief marketing officer of the Kellogg School, where he is also an adjunct associate professor.
| SKU | Unavailable |
| ISBN 13 | 9780810125049 |
| ISBN 10 | 0810125048 |
| Title | Wide Awake in the Windy City |
| Author | Matt Golosinski |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Northwestern University Press |
| Year published | 2008-04-30 |
| Number of pages | 332 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |